Elevate your low & slow BBQ with our Dirty Cow Beef BBQ Rub, meticulously crafted for brisket and beef ribs. Experience maximum crustal distortion and a powerful bark with this 200g blend. Our rub delivers an uber umami impact, enhanced by freshly ground coffee beans for optimal rub flow, balanced with deep mahogany Javanese sugar. A subtle peppery finish from black and white pepper, a hint of chipotle, and delicate herbals create a spicy crust, complementing the pronounced bark essential for BIG BEEF. The rich beefiness is infused throughout, from umami notes to Chilean oregano. Smoked paprika, nutmeg, and soy sauce powder contribute to a mouth-watering color and appeal. For that final touch, we've included a secret element to mimic the delightful tang of aged beef. Cook down and savor the exceptional flavor of Dirty Cow!